SuperLife provides superannuation, KiwiSaver, investment and insurance solutions to over 45,000 members and has over $1.6 billion of assets invested.  SuperLife's licensed manager is Smartshares Limited.  Smartshares Limited is part of NZX Limited; a listed New Zealand company.  Smartshares Limited is also the licensed manager for the Smartshares exchange traded funds (ETFs).  


We are focused on providing flexible investment, savings and personal insurance protection plans for New Zealanders.  Our goal is to provide the best solutions in terms of security, flexibility, convenience and value.  We look to empower people to make their own decisions and provide the vehicles so they can implement what is best for them effectively.


Products and services

  • SuperLife workplace savings scheme
  • SuperLife Invest scheme
  • SuperLife KiwiSaver scheme
  • myFutureFund
  • SuperLife UK pension transfer scheme
  • Insurance – Life, disability and health
  • Investments


Each scheme is established under a seperate trust deed, with Public Trust acting as the supervisor. SuperLife acts as a "gateway" for employers and individuals to access some of the best-known financial institutions in the business. 

>> Read more about the supervisor, administrator, insurers and investment managers.


A strong reputation and solid base of clients

By using SuperLife you are in good company.  Our clients include both large and small employers (local and multi-national), employees and non-employees together with those in retirement.  Our employer customer’s choice of SuperLife, is a significant testament to the strength, growth and stability of SuperLife, together, with the quality of the product and services we provide.  


Unrivalled experience and expertise

SuperLife has been in the superannuation business for over 15 years and has over 35 staff.  Our main office is located in Level 7, Zurich House, 21 Queen Street, Auckland Central 1010. 

Our senior people are market leaders in the superannuation industry with an average experience of over 30 years.  They have a reputation for quality and innovative thought.  Applying that expertise to help you save for your retirement and manage your savings in the way that makes sense for you, is our core business.  We are focussed on delivering what is best for our members.  


A structure to protect your interests

We understand the need for security; security of the investments and the need for members to have confidence in the way their finances are handled.  Therefore, our structure and services are set with members’ interests in mind.  SuperLife’s products are set up under trusts with a supervisor who is independent of SuperLife.  This means that investments cannot be used by the company that manages SuperLife for its business.  This also provides a clear separation between governance (the supervisor’s role) and management (including investment managers appointed to manage SuperLife).  SuperLife sets a high standard for the selection and ongoing monitoring of the investment managers.


A complete solution

Together SuperLife’s products offer a complete and highly flexible solution, for KiwiSaver, other savings and insurances.  We are market leaders when it comes to the things that matter most such as low fees, flexibility, communication and service.  The investment performance is both transparent and competitive.